Google AdSense & Display Ads: How to Monetise Your Website Like a Pro

Ever wondered how to make money from your website without selling a thing?
I’ve been there.
It’s the dream, right?
That’s where Google AdSense & display ads come in.
They’re one of the easiest ways to monetise your site.
But here’s the thing: if you don’t do it right, you’ll leave money on the table.
Let me show you how to get it right.

Let’s be real—running a website isn’t cheap.
Hosting, content creation, and marketing all add up.
Google AdSense helps you offset those costs by displaying ads on your site.
And the best part?
You get paid every time someone clicks on an ad.

But it’s not just about the money.
Display ads can also:

Enhance user experience (if done right).
Provide relevant content to your audience.
Boost your site’s credibility.

It’s free and straightforward.
Just:

Go to the AdSense website.
Fill out the application.
Wait for approval (usually takes a few days).

2. Place Ads Strategically

Where you put your ads matters.
High-performing spots include:

Above the fold (visible without scrolling).
Within content (e.g., between paragraphs).
In the sidebar.

But don’t overdo it. Too many ads can annoy your readers.

3. Optimise for Higher Earnings

Not all ads pay the same.
To maximise earnings:

Use responsive ads (they adjust to screen size).
Experiment with ad sizes (e.g., 300×250 or 728×90).
Focus on high-paying niches (e.g., finance, tech).

4. Track Your Performance

Use the AdSense dashboard to monitor:

Click-through rate (CTR).
Cost per click (CPC).
Total earnings.

This helps you tweak your strategy for better results.

Common Mistakes to Avoid

Ignoring Ad Placement: Poor placement = low clicks.
Overloading with Ads: Too many ads can hurt user experience and SEO.
Not Testing: What works for one site might not work for another. Test and adjust.

When I first started with AdSense, I made every mistake in the book.
I stuffed my site with ads, ignored placement, and wondered why I wasn’t earning much.
It wasn’t until I focused on strategic placement and user experience that things turned around.
Now, AdSense is a steady income stream for me.
Lesson learned: less is more.

Q: How much can I earn with AdSense?
A: It depends on your traffic, niche, and ad placement. Some earn a few pounds a month, others thousands.

Q: Can I use AdSense on any website?
A: Almost. Your site needs to meet Google’s guidelines (e.g., original content, no prohibited content).

Q: How do I get paid?
A: Google pays via bank transfer or cheque once you reach £100 in earnings.

Final Thoughts

Google AdSense & display ads are a powerful way to monetise your website.
But like any tool, they work best when used correctly.
So, focus on strategic placement, optimise for user experience, and keep testing.

Your wallet will thank you.