Struggling to grow your blog?
Do you feel like your email list is just sitting there, gathering dust?
You need an email marketing tool that actually works.
Let’s break down the best email marketing tools for bloggers that’ll help you connect with your audience, make more money, and keep your list engaged.
1. ConvertKit – Best for Growth-Focused Bloggers
ConvertKit is built for bloggers and content creators. It makes email marketing easy without unnecessary fluff.
Why bloggers love it:
- Tag-based segmentation – No more messy lists. Organise subscribers based on interests.
- Automations that make sense – Set up drip campaigns without a headache.
- Landing pages & forms – Capture emails with clean, customisable designs.
- Creator-focused – Built specifically for bloggers, not e-commerce brands.
Price: Free for up to 1,000 subscribers, then starts at $9/month.
Visit ConvertKit
Who should use it?
If you’re serious about blogging and want to grow a loyal audience, ConvertKit is your best bet.
2. MailerLite – Best Budget-Friendly Option
Need something powerful without burning cash? MailerLite is a hidden gem.
Why bloggers love it:
- Simple drag-and-drop editor – No coding, no stress.
- Automated workflows – Set up welcome sequences and sales funnels in minutes.
- Affordable pricing – Most features are available on the free plan.
- Landing pages & pop-ups – Collect emails without extra tools.
Price: Free for up to 1,000 subscribers. Paid plans start at $10/month.
Check out MailerLite
Who should use it?
Perfect for new bloggers who want a free and easy way to start email marketing.
3. Brevo (formerly Sendinblue) – Best for Email & SMS Marketing
Want to go beyond just email? Brevo lets you send SMS campaigns too.
Why bloggers love it:
- Email + SMS marketing – Reach your audience on multiple channels.
- Solid automation – Set up smart sequences with ease.
- Transactional emails – Great for bloggers selling products or courses.
- Affordable for high-volume senders – Pay based on emails sent, not subscribers.
Price: Free for up to 300 emails/day. Paid plans start at £16/month.
Try Brevo
Who should use it?
Bloggers who also run a small e-commerce store or offer paid services.
4. ActiveCampaign – Best for Advanced Automation
If you want to get serious with automation, ActiveCampaign is the way to go.
Why bloggers love it:
- Insane automation – If you love data, this is your playground.
- Dynamic email content – Personalised emails that convert better.
- CRM included – Great for bloggers selling high-ticket services.
- Advanced A/B testing – Optimise every part of your emails.
Price: Starts at £23/month. No free plan.
Explore ActiveCampaign
Who should use it?
Bloggers who love deep analytics, automation, and personalisation.
5. Moosend – Best for Simplicity & Deliverability
Moosend keeps things simple, effective, and budget-friendly.
Why bloggers love it:
- Super clean interface – No clutter, no distractions.
- High deliverability rates – Get your emails straight into inboxes.
- AI-powered recommendations – Smarter subject lines, better results.
- Pay-as-you-go option – Perfect for bloggers with irregular sending schedules.
Price: Free for 30 days. Paid plans start at £7/month.
Get Moosend
Who should use it?
If you want high deliverability with an easy-to-use interface, Moosend is a winner.
Free Email Marketing Tools for Bloggers
Not ready to spend? Try these free email marketing tools:
- MailerLite – Free for 1,000 subscribers
- Brevo – Free for 300 emails/day
- Moosend – Free 30-day trial
- MailChimp – Free for 500 subscribers (but with limited features)
- ConvertKit – Free for 1,000 subscribers
- Sender – Free for 2,500 subscribers and 15,000 emails/month
- Benchmark Email – Free for 500 subscribers and 3,500 emails/month
- Mailjet – Free for 6,000 emails/month
- Zoho Campaigns – Free for 2,000 subscribers and 12,000 emails/month
- Omnisend – Free for 250 contacts and 500 emails/month
- Elastic Email – Free for 100 emails/day
- Campayn – Free for 500 subscribers and 12,500 emails/month
- SendPulse – Free for 500 subscribers and 15,000 emails/month
- HubSpot Email Marketing – Free for 2,000 emails/month
- MoonMail – Free for 300 emails/month
- Mailgun – Free for 5,000 emails/month
- eSputnik – Free for 2,500 emails/month
- FreshMail – Free for 500 subscribers
- AWeber Free – Free for 500 subscribers and 3,000 emails/month
- Gist – Free for 200 contacts and unlimited emails
Which One Should You Pick?
Still unsure? Here’s a quick comparison:
| Tool | Best For | Free Plan? | Starting Price |
|---|---|---|---|
| ConvertKit | Bloggers & creators | ✅ (1,000 subs) | £9/month |
| MailerLite | Budget-conscious bloggers | ✅ (1,000 subs) | £10/month |
| Brevo | Email + SMS marketing | ✅ (300 emails/day) | £16/month |
| ActiveCampaign | Advanced automation | ❌ | £23/month |
| Moosend | Simple & high deliverability | ✅ (30-day trial) | £7/month |
FAQs
1. What is the best free email marketing tool for bloggers?
MailerLite and ConvertKit both offer excellent free plans. If you need advanced automation, Brevo is a solid choice.
2. Do I really need email marketing as a blogger?
Yes! Email lists let you control your audience, drive traffic, and make money without relying on social media algorithms.
3. Which tool is best for beginners?
If you want something simple, go for MailerLite or Moosend. For serious growth, ConvertKit is your best bet.
4. Can I switch email marketing providers later?
Absolutely. Most platforms let you export your list and import it somewhere else.
5. What’s the best email marketing tool for monetising a blog?
ConvertKit is the best choice if you’re selling products, courses, or paid newsletters.